You might say that Lars Sorensen got his formal, educational training  in "terroir" - little did he know where it would take him. After moving from Denmark as a small child to the wine country of California, Lars went off to college in the Northwest to study geology. He finished his Master's degree, taught college and eventually worked as a sales person for a number of different companies. However, it was the allure of the wine country and his passion for great juice that brought Lars back full circle.

While selling natural cork for a small company in Sonoma, Lars met
hundreds of winemakers throughout the Northwest and California. He discovered that winemakers from small, boutique houses were constantly looking for dedicated distributors who would put as much passion into selling their wines as they did in making them. Many of these smaller wineries wanted to be in Seattle, but they couldn't find the right fit in a market that was dominated by large distributors. It was obvious that the smaller wineries needed a hand from someone who had a close ear to the Seattle market, and from someone who
also shared their vision.

After several years of listening to his winemaker friends, Lars started Cascade Trade, Inc. - "The best wines you've never had." Cascade Trade is a premier wine distributor representing family-owned, boutique wineries  that produce excellent wines. Most of these wineries produce less than 5,000 cases per year yet they represent the cornerstone on which the entire wine industry was built. Even Mondavi was relatively small many years ago. Cascade Trade is proud to represent artisan winemakers who pour their heart and soul into their craft. The company represents small case producers in California, the Northwest and from various international regions -wines never before seen in the Seattle area.

Lars never met a wine he didn't like, as long as it's quality. And, in his opinion, cost is irrelevant. Whether it's ten dollars or fifty dollars, is not the issue. What's important is that the wine is well made, and that the consumer finds value in that particular bottle. Even millionaires want value - a notion that has never been more prevalent than it is today.

Cascade Trade
624 South Lander St.
Seattle, WA 98134
phone: 206.856.1171